Video
Peru rail
Advertising the new train from Peru rail from Cusco to Puno
First Camera Assistant
Miskito culture, Honduras
Miskito culture lives in the middle of the Jungle of Honduras,
where their customs are still alive.
Camera / Video editting
Sound of the dying forest
Data Visualization / Sonofication project about the world endangered forests .
Video editing / Sound edition
Astrid & Gastón
Astrid & Gaston is one of the finest restaurantes in the Peruvian cuisine,
in this occasion they were celebrating their 25th Anniversary .
Camera/ Video editting
Powerade
Advertising the Powerade ambassadors in Peru
First Camera Assistant
Quito, Ecuador
Ecuador is much more than being the half point of the world.
Camera / Video editting
Basil: Personal data portrait
Data Visualization project about how the data shows your true self.
Camera / Video editing / Animation
Statera
Statera, a fine cuisine Peruvian restaurant, shows us the creative process of their sophisticated menu .
Camera/ Video editting
Photography / Design
BerLima
Exhibition in Peruvian embassy of Berlin (2024)
As a Peruvian migrant coming from the city of Lima to Berlin I encountered cultural similarities and differences between my two homes. I presente a visual narrative that reflects on the duality of belonging and the identity and adaptation of a migrant in a new environment.
Digital photocollage/ Photogarphy
Laura robles
(Berlin, 2024)
Photogarphy
Architexture
(Peru, 2020)
Photo montage
UX Projects
OTO:
Your favorite Music Safe listening recommendation system
(M.A thesis)
UI design
Concept
Ux research
Ux design
Data visualization
Challenge:
According to the World health organization
"1.1 billion teenagers and young adults are at risk of hearing loss due to the unsafe use of personal audio devices, including smartphones, and exposure to damaging levels of sound at noisy entertainment venues".
How can we make music listening more safe ?
Solution:
Doing a deep div research on Music frequencies and how affect the human hearing and doing comparative analysis with the best App features in the market I created OTO.
This music-safe-listening recommendation system prevent you from Noise induce hearing loss, while still enjoying and discovering new music.
Main features:
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Access to real-life informative data regarding your music habits.
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Music recommendation system depending on consumed sound frequencies.
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The music genre and sound frequency consumption history data visualization.
Through a music color assignation you're able to see the amount of music genre you've been listening in hours, days, and weeks.
VITAPRO:
Innovating the shrimp farming in Ecuador by Automating process
Ux research
User perosna
Shadowing
Customer Journey Map
Ux design
Use case video
Photography
Challenge:
Vitapro is one of the biggest companies of shrimp food in Ecuador owned by Alicorp.
The company wanted improve the service towards their client.
Solution:
The Ux research team went to 2 cities in Ecuador to understand the shrimp farming process and hear from first- hand the clients their pain-points. Along the exploratory field research team I :
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Interviewed 15 clients different type of shrimp farmers.
The outcome was classify them into 5 user personas with their own Costumer journey map.
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Interviewed and shadowing 8 Vitapro technicians.
The outcome was to map their respective customer journey map and process journey.
Result:
We created Genia, an app connected to IoT technology that could harvest vital information from the shrimp pools to help shrimp farmers to make a better decision making for their farming business. This solution gives:
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Users real-time access to key farming data.
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Supporting more informed business decisions
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Addressing a major need for digitalization in the industry.
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Reduced paperwork and automated processes for shrimp farmers and technicians.
Katu:
The E-commerce that helped small shop owners manage their store in COVID
Ux research
User testing
Shadowing
Ux design
Promotional videos
Photography
Challenge:
During COVID-19, small market owners (bodegueros) had to receive products from multiple suppliers, increasing their risk of exposure.
Solution:
Alicorp launched a new minimarket brand, Katu (now Diadia), designed to help store owners improve their businesses and streamline product access through an 24/7 e-commerce platform.
With the UX team, my role was to uncover deep insights into the users business challenges and real needs during the pandemic:
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I conducted 20 in-depth interviews with bodegueros
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Applied continuous Remote user testing
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I performed 10 field research interviews
to fully understand their struggles in that difficult context. -
We identified improvements for the
e-commerce app to make their buying process fast and easier.
